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Guidelines for netsprog

Skriv korte afsnit

Skriv korte afsnit på maks. 5 linjer.

Skriv kun én pointe pr. afsnit.

Skriv nøgleord først i hvert afsnit.

Brugerne læser oftest ikke tekster på nettet fra ende til anden – de skimmer dem.

Korte afsnit med én central pointe og nøgleordet først gør det nemmere for en bruger at se, hvad en tekst handler om, og finde de oplysninger, der er relevante for lige netop ham.

En eyetrack-undersøgelse fra The Poynter Institute i USA (2004) viste, at dobbelt så mange læsere går i gang med tekster, hvis de har korte afsnit.


Citater

”One observation we made is worth pulling out: Shorter paragraphs appear to greatly enhance the amount that people read on news website article pages.

Articles presented with short paragraphs (1-2 sentences) received, on average, more than double the eye fixations from our group of test subjects than articles with longer paragraphs. Shorter paragraphs simply encouraged reading; longer paragraphs discouraged it.”
Steve Outing: The Case for Shorter Paragraphs (2004)

”People focus primarily on the left third of the text in blurbs.

When blurbs are seen at all (as they were by about half the test participants who viewed our page with blurbs), viewing is primarily on the left third of the blurb.”
Steve Outing and Laura Ruel: Using Headline & Blurbs on News Homepages (2004)

”Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.”
Jakob Nielsen: F-Shaped Pattern For Reading Web Content (2006)

”Paragraphs set off chunks of prose visually. Since each paragraph looks like a different object, write it that way.

[...] on the Web, users are looking harder for clues about the content of each object before deciding to read [...].”
Jonathan and Lisa Price: Hot Text (2002), s. 184

”[…] on the Web – generally speaking – shorter is better. One of the handiest tools for the online writer is the word processor’s word-count function. Try it. Live by it. If you’re consistently writing paragraphs with no more than 50 words, you should probably lighten up. (The paragraph you’ve just read, at 47 words, is about the right length for the Web.)”
Gerry McGovern, Rob Norton & Catherine O’Dowd: The Web Content Style Guide (2002), s. 9


Relaterede guidelines

Bogtips
Letting Go of the Words: Writing Web Content that Works
Janice Redish forklarer, hvordan man planlægger, strukturer, skriver, designer og tester webindhold.
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Chris Barr giver praktiske tips om brugervenlig tekst, sprogtone og tekster til nyhedsbreve, mobil og søgemaskiner.

Kursus
Skriv til nettet
Lær at skrive webvenlige tekster. Arranger et skrivekursus i din virksomhed eller organisation. Børge Kristensen underviser.

Webevaluering
Webevaluering
Få dit website evalueret efter guidelines for webforsider, indhold, navigation, søgning og design.

 

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